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Heather Fitzsimmons
Mindshare PR
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650-947-7400
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Virtualisation to dominate enterprise IT savings by 2014

08 February 2010

FEBRUARY 8, 2010: Virtualisation investment plans and resulting savings will rise significantly between 2010 and 2014, according to a study of more than 700 CIOs worldwide. The Citrix Virtualisation Index, independently commissioned research, provides a snapshot of how large enterprises view virtualisation.

Citrix Virtualisation Index reveals 27 per cent of IT budget to be saved through virtualisation by 2014
Server and desktop virtualisation rollouts dominate CIO plans

FEBRUARY 8, 2010: Virtualisation investment plans and resulting savings will rise significantly between 2010 and 2014, according to a study of more than 700 CIOs worldwide. The Citrix Virtualisation Index, independently commissioned research, provides a snapshot of how large enterprises view virtualisation.

The report shows that CIOs estimate virtualisation is helping to achieve cost-savings of 16 per cent for the organisation. They expect this to increase to nearly a third (27 per cent) in 2014.

31 per cent of CIOs said between 0-5 per cent of their current IT budget is dedicated to virtualisation technologies. In 2014, the largest proportion of respondents (26 per cent) predicted these technologies would make up a quarter of investment.

The study reveals a CIO focus on creating and delivering an efficient and flexible IT infrastructure over the next four years, acknowledging the need for investment in new technology.

Over the next twelve months 41 per cent of UK companies intend to extend their current use of server virtualisation and almost a third of UK CIOs (27 per cent) will be rolling out desktop virtualisation. In comparison to other countries surveyed, the UK is leading the way in server virtualisation take up, with figures for the US, Germany and Japan at 17%, 13% and 19% respectively.

Significantly, a further 36 per cent of organisations are "evaluating" or "trialling" desktop virtualisation. For server virtualisation this figure sits at 28 per cent.

Only 12 per cent of companies do not yet have some level of virtualisation deployment underway. Nearly two thirds (62.5 per cent) of these companies intend to begin server virtualisation projects in the next 18 months, while a third (33.4 per cent) intend to explore desktop virtualisation in the same time scale.

Although desktop virtualisation is the newer technology, global CIOs recognise the benefits of using it within their organisation. The six most important benefits of desktop virtualisation identified by the Index are:

  • Fast desktop deployment (65 per cent)
  • Use in any location on any device (64 per cent)
  • Data security and access control (62 per cent)
  • Reduced total cost of ownership (55 per cent)
  • Ease of migration (48 per cent)
  • Power savings and/or green computing (35 per cent)

James Stevenson, area vice-president for UK and Ireland at Citrix commented: "Virtualisation is a major force for change, and our findings demonstrate the value the technology can deliver to tomorrow’s enterprise, both in terms of cost and efficiency."

"It’s positive to see the server virtualisation market, although not new, is still up for grabs, with over 60 per cent of businesses looking to implement solutions over the next 18 months.

"In the main however, 2010 is set to be the year of desktop virtualisation - the tipping point when CIOs move beyond trials to adopt the technology as part of their organisation wide IT strategy."

"It will be interesting to see how attitudes and outlooks have developed when the Index is re-run in six months time. I expect to see even further plans put in place around virtualisation solutions and, as time develops, the allying of any residual fears associated with the technology."

Pierre Hall, solutions director, at IT services and solutions provider, Computacenter said: "Cost savings will definitely be one of the main drivers for virtualisation deployments over the coming years, but organisations must ensure they deploy end-to-end virtualisation solutions that will not only update legacy systems, but also reduce TCO and enable rapid ROI.

"In terms of take up, in particular we are seeing many of the desktop virtualisation pilots that were implemented last year moving into full-scale production. Over the next six months we expect to see a substantial increase in the number of virtual desktops as customers realise there are tangible savings to be made from this technology platform, particularly around flexibility and data assurance," concluded Hall.

Martin Ingram, VP of strategy, at user environment management vendor AppSense, a Citrix Platinum partner, said; "The survey results confirm what we are seeing in the market. AppSense software has been used in many of the early desktop virtualisation trials and we now see substantial momentum building in both customer organisations and systems integrators. Many organisations are using their Windows 7 migration to rethink how they deliver desktops to users and hence embracing desktop virtualisation. By choosing to use desktop virtualisation in their migration strategies organisations can simplify both this and future migrations.

"The days when desktop virtualisation was a technical curiosity are now behind us, the technology is mature and organisations understand the benefits. We see significant momentum to broad deployments of fully personalised virtual desktops," concluded Ingram.

The Citrix Virtualisation Index is an independently conducted survey of 700 CIOs from organisations with more than 500 employees across Canada, Germany, Japan, UK and USA.

Video Podcast on Citrix XenDesktop 4 featuring AppSense

08 February 2010

Watch the Citrix and AppSense video podcast on DABCC where we discuss the requirements to create a complete enterprise desktop virtualization solution. Citrix recommends AppSense as one of the leading User Environment Manager solution and together we are promoting XenDesktop 4 and the AppSense solution for large enterprise environments. Click here.

Watch the Citrix and AppSense video podcast on DABCC where we discuss the requirements to create a complete enterprise desktop virtualization solution. Citrix recommends AppSense as one of the leading User Environment Manager solution and together we are promoting XenDesktop 4 and the AppSense solution for large enterprise environments. Click here.

Centralis slims down KMPT's infrastructure

03 February 2010

"Centralis was tasked with designing and building a proof of concept based on Citrix’s XenApp and AppSense for KMPT, which specializes in mental health services and employs 4,000 staff using a 3,000-strong computer network across 100 sites. The project is expected to save KMPT in the region of £250,000 a year." Click here.

"Centralis was tasked with designing and building a proof of concept based on Citrix’s XenApp and AppSense for KMPT, which specializes in mental health services and employs 4,000 staff using a 3,000-strong computer network across 100 sites. The project is expected to save KMPT in the region of £250,000 a year." Click here.

AppSense Boosts Sales and Engagement with IT Managers Using Citrix Online’s GoToMeeting

02 February 2010

Chalfont, UK. – 2nd February, 2010: – AppSense, a leading provider of user environment management solutions (UEM), has boosted its sales efforts and market expansion plans by using Citrix® GoToMeeting® to engage online with enterprises and their IT departments worldwide. The easy-to-use online web conferencing tool has also delivered 40 per cent cost savings due to the all-you-can-meet, flat-fee pricing model.

Leading provider of user environment management solutions utilises online meetings to collaborate, demonstrate and present

Chalfont, UK. – 2nd February, 2010: – AppSense, a leading provider of user environment management solutions (UEM), has boosted its sales efforts and market expansion plans by using Citrix® GoToMeeting® to engage online with enterprises and their IT departments worldwide. The easy-to-use online web conferencing tool has also delivered 40 per cent cost savings due to the all-you-can-meet, flat-fee pricing model.

AppSense is using GoToMeeting to present the AppSense product portfolio to prospects and hold briefings with existing customers and partners. The reliability and rich features of the online meeting tool are enabling AppSense to provide flawless demonstrations of its technologically advanced solutions and hold sessions with multiple participants no matter where they are located.

GoToMeeting features AppSense is using to maximise the effectiveness of its online collaboration approach include:

  • Annotation tools – to draw, highlight and point to items of interest on the screen
  • Sharing capabilities – to instantly change presenter or share keyboard and mouse controls
  • One-click meetings - that can be set up on the fly or scheduled via easy integration with Outlook
  • Total audio - so participants can join via VoIP, phone or a combination of the two

We spend a lot of time interacting with our prospects, customers and partners and being able to visually demonstrate new products and technologies is so much more effective than explaining it in words," said Angela Cunvin, Marketing Manager. "GoToMeeting allows us to quickly and easily jump onto impromptu web meetings to talk through more technical aspects of our products, which makes the job of our staff a lot easier and their time more productive."

With a focus on global expansion, AppSense has also rolled out GoToMeeting to its travelling employees, who need to collaborate with each other while they are on the road, as Angela Cunvin explains: "Real-time communication is key for our staff to work productively and effectively with an increasingly global customer base. GoToMeeting offers us the instant connectivity of email or a messaging service, but with the richness of collaboration achieved through face-to-face meetings."

"Many businesses now operate multiple sites in worldwide locations, making face-to-face meetings expensive, inconvenient and difficult to arrange. AppSense is demonstrating how GoToMeeting can break down borders and enable companies to learn, share and collaborate, no matter where they are," says Andrew Millard, Director of eCommerce, Citrix Online EMEA.

To learn more about GoToMeeting and to try the product free for 30 days, visit www.gotomeeting.com

The ABCs of VDI: user perception = reality

02 February 2010

AppSense originated the profile management category over ten years ago and continues to lead the industry with innovations such as an ability to manage hybrid environments consisting of virtual, physical and RDS (Terminal Services) architectures. Click here.

AppSense originated the profile management category over ten years ago and continues to lead the industry with innovations such as an ability to manage hybrid environments consisting of virtual, physical and RDS (Terminal Services) architectures. Click here.

Brian Madden TV showcases the thoughts of Martin Ingram

22 January 2010

Brian Madden TV - 2010 desktop virtualization trends and predictions show showcases the thoughts of AppSense's Martin Ingram. Click here.

Brian Madden TV - 2010 desktop virtualization trends and predictions show showcases the thoughts of AppSense's Martin Ingram. Click here.

AppSense Named 2010 Hot Companies Finalist by Network Products Guide

19 January 2010

NEW YORK, NY – January 19, 2010 – AppSense, the leading provider of user environment management solutions for the enterprise, today announced that it has been named a 2010 Hot Companies finalist by Network Products Guide. Selected from a global industry analysis of information technology vendors which included established large companies, mid-size and new start-ups around the world, AppSense has advanced to the finalists stage based on the "4Ps" selection criteria-namely Products, People, Performance, and Potential. The coveted 2010 Hot Companies analysis encompasses companies in all areas of information technologies including security, wireless, storage, networking, software and communications.

Innovative provider of User Environment Management solutions among wide-range of information technology vendors evaluated based upon Products, People, Performance and Potential

NEW YORK, NY – January 19, 2010 – AppSense, the leading provider of user environment management solutions for the enterprise, today announced that it has been named a 2010 Hot Companies finalist by Network Products Guide. Selected from a global industry analysis of information technology vendors which included established large companies, mid-size and new start-ups around the world, AppSense has advanced to the finalists stage based on the "4Ps" selection criteria—namely Products, People, Performance, and Potential. The coveted 2010 Hot Companies analysis encompasses companies in all areas of information technologies including security, wireless, storage, networking, software and communications.

The "Hot Companies" 2010 evaluation process also assessed candidates for entrepreneurial spirit, seasoned executives with relevant experience, clear understanding of the segment of IT market they are currently active and plan to stay active, products and solutions that are positioned to take advantage of the emerging market opportunities, well developed revenue-growth model and clearly planned expansion strategies.

"AppSense's industry-leading user environment management solutions are used by enterprises all around the world," said Rake Narang, editor-in-chief at Network Products Guide. "Being named as a Hot Companies finalist solidifies their position as a company to watch as they continue to provide award-winning solutions."

The 2010 Hot Companies winners will be announced and honored at the Technosium 2010 Presentations and Dinner at the Palace Hotel in San Francisco on March 18, 2010. AppSense will be amongst the other key industry players at this event. The executives from finalists will be presenting their company's 4Ps criteria to an audience of end-users, leading entrepreneurs, other IT companies, venture capitalists, corporate strategists and industry associations. To see the complete list of finalists please visit www.technosium.com

"We are delighted that our company has reached the 2010 Hot Company finalist stage," said Peter Rawlinson, vice president of worldwide marketing at AppSense. "This further validates our position as a company playing a leadership role in desktop virtualization and the management of user data. We are proud of this accomplishment and look forward to presenting at the 2010 Technosium 2010 Presentations and Dinner."

About Network Products Guide Awards
As industry's leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com

AppSense Wins SearchServerVirtualization.com Products of the Year Award

13 January 2010

New York, NY - January 13, 2010 - AppSense (www.appsense.com), the leading provider of user environment management solutions for the enterprise, today announced that AppSense Environment Manager 8.0 won the Silver award in the Desktop Virtualization category of the SearchServerVirtualization.com 2009 Products of the Year Awards. These awards are conducted annually and are presented and judged by the editors of TechTarget's Data Center and Virtualization Media Group. Products are judged based on ease of integration into existing environments, functionality, innovation, manageability, performance and value. The award recognizes companies that the publication and its judges believe are best positioned to provide great products in 2010 and beyond.

AppSense Environment Manager 8.0 receives Silver in Desktop Virtualization category

New York, NY – January 13, 2010 – AppSense (www.appsense.com), the leading provider of user environment management solutions for the enterprise, today announced that AppSense Environment Manager 8.0 won the Silver award in the Desktop Virtualization category of the SearchServerVirtualization.com 2009 Products of the Year Awards. These awards are conducted annually and are presented and judged by the editors of TechTarget's Data Center and Virtualization Media Group. Products are judged based on ease of integration into existing environments, functionality, innovation, manageability, performance and value. The award recognizes companies that the publication and its judges believe are best positioned to provide great products in 2010 and beyond.

"AppSense Environment Manager addresses some nagging pain points for users. One of the biggest complaints from users about virtual desktops is the lack of personalization,! according to SearchServerVirtualization.com 2009 Products of the Year judges. "AppSense has found a unique answer to this criticism with Environment Manager. By decoupling the user profile from the desktop and putting it on a server, personalization persists even across a pooled desktop environment. No matter which client is used to connect to a desktop – whether it's a desktop, laptop, thin client or smart phone – the personalization carries over to the next login."

AppSense Environment Manager is the only enterprise solution that enables standardized desktop environments to be fully configured and personalized without the need for cumbersome profiles or scripts. From server-based computing environments through to virtual and physical desktops, AppSense Environment Manager ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized virtual desktops to be quickly delivered to thousands of users at lowest possible cost. Additionally, AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, EDS, Dell and IBM.

"We are pleased that AppSense Environment Manager is recognized by SearchServerVirtualization.com as one of the top desktop virtualization products to watch in 2010," said Peter Rawlinson, vice president of worldwide marketing at AppSense. "Receiving the 2009 Product of the Year award further validates AppSense’s unique approach in managing all aspects of the user on the corporate desktop. As desktop virtualization adoption continues to increase, we are eager to continue providing award winning technology enabling increased user productivity at a low per-user cost."

For more information about the SearchServerVirtualization.com 2009 Products of the Year Awards and to view the complete list of winners, please visit http://searchservervirtualization.techtarget.com/news/article/0,289142,sid94_gci1378449,00.html

AppSense wins SearchServerVirtualization.com Award

11 January 2010

AppSense Environment Manager 8.0 addresses some nagging pain points for users. One of the biggest complaints from users about virtual desktops is the lack of personalization. AppSense has found a unique answer to this criticism with Environment Manager. By decoupling the user profile from the desktop and putting it on a server, personalization persists even across a pooled desktop environment. No matter which client is used to connect to a desktop -- whether it's a desktop, laptop, thin client or smart phone -- the personalization carries over to the next login.

AppSense Environment Manager 8.0 addresses some nagging pain points for users. One of the biggest complaints from users about virtual desktops is the lack of personalization. AppSense has found a unique answer to this criticism with Environment Manager. By decoupling the user profile from the desktop and putting it on a server, personalization persists even across a pooled desktop environment. No matter which client is used to connect to a desktop -- whether it's a desktop, laptop, thin client or smart phone -- the personalization carries over to the next login.

AppSense works not only with VDI Desktops but also with physical desktops -- allowing you to easily migrate "personalities" from physical desktops to virtual ones. An Environment Manager user recently estimates "a 70% decrease in cash expenditure with VDI and AppSense." With this kind of ROI and a low per-user cost, AppSense Environment Manager will quickly pay for itself.
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10 Virtualization Vendors to Watch in 2010

07 January 2010

"AppSense is a company in the right place at the right time," Wolf says. "They offer a mature product suite focused around ensuring a user's personal settings remain consistent across a variety of delivery mechanisms, such as a physical desktop, virtual desktop and XenApp session. AppSense is closely aligned with Citrix, and I would not be surprised if Citrix eventually acquired them."
Read More

"AppSense is a company in the right place at the right time," Wolf says. "They offer a mature product suite focused around ensuring a user's personal settings remain consistent across a variety of delivery mechanisms, such as a physical desktop, virtual desktop and XenApp session. AppSense is closely aligned with Citrix, and I would not be surprised if Citrix eventually acquired them."
Read More